October 20, 2017 - Welcome at Guide to Ireland Anvershiel House BnB in Portrush, Antrim, Ireland.

Advertiser guide

Free advertiser guide to marketing success

Our Frequently asked questions for new advertisers gives the mechanics of how to use our website to create a listing. Your advertisement will get your accommodation seen by thousands of visitors to the site. You have to get the whole marketing mix right if you want to maximise the bookings for your accommodation. Here are some hints that we hope will help you do just that.

1. Setting up your advertisement
  • Write great copy
  • Choose clear photographs
  • Quote realistic rates
  • Check your contact details
2. Maintaining your advertisement
  • Keep your rates current
  • Refresh copy and photos
3. Responding to enquiries
  • Supply extra information
  • Be enthusiastic

Add your property

1. Setting up your advertisement
Write great copy

  • The headline should give a short well-crafted summary
  • Use the words that some one looking for your accommodation on a search engine would type in
  • Make sure you are consistent in your copy
  • Use lower case letters for all words except the first letter of the first word
  • Write clear, complete sentences, and avoid abbreviations

Choose clear photographs
The internet is a visual medium, so your photographs are probably the most important selling tool on your advertisement. You can use a photographer, but most of the photos on our site are taken by the owners themselves. Make sure you send bright, clear photographs, taken on a sunny day. The photos should not be more than two years old. And it's a good idea to include both exterior and interior photos covering at least one bedroom, people want to see the quality of the furnishing and style of decoration. A standard horizontal format fits best.

Quote realistic rental rates
Keep your rates clear, simple and realistic. Not surprisingly, the cheaper of two apparently similar properties get booked first. So if getting your bookings early is important to you, then quote lower rates. You can also start higher and then reduce them later, it just depends on your risk profile and the pricing strategy you want to follow. If your accommodation is of a higher than average rate for the area, make sure the photos and copy justify the extra cost, in terms of location, facilities, quality of furnishing or other special features.

Check your contact details
It may seem obvious, but please make sure your email address, telephone and mobile telephone number are correct. If they are not, it defeats the whole purpose of advertising. Once your advertisement is live, we recommend you send yourself an email enquiry just to make sure you are able to pick up the booking enquiries. And if you move, or spend time away from your contact location, you change them at any time.

2. Maintaining your advertisement
Keep rates current
You can change your rates as often as you like. Just send us an email and we will update your listing within 24 hours.

Refresh copy and photos
You can update your copy at any time for no cost, and it is often worth doing so. You may find that people keep asking the same question about your property, so put the answer in your advertisement. You may add a new facility or discover a great attraction in your area. All this can be added to your text. It is also a good idea to refresh your photos. Decorations and furniture gets upgraded and gardens grow. Your guests need to see what they will be getting.

3. Responding to enquiries
People using the site send an average of five enquiries. There is a lot you can do to make sure that your accommodation is the one they book.

Supply extra information
It is a good idea to include well written follow-up details with your response to every email enquiry. At this stage people are interested in your property, and any extra bit of information will influence their decision.

Be enthusiastic
If you are not enthusiastic about the delights of your accommodation, you cannot expect people to want to book it. Be patient and courteous, even if the answer to a question is already given on your advertisement.

We hope these hints will help you to make your advertising on our website the best small investment you have ever made!

Join us today

Useful pages
Life Festival 26-28 May Westmeath

Book direct with owners

    Plan your holiday to Ireland on Guide to Ireland without booking fees. We have many properties listed to choose from in all regions in Ireland and Northern Ireland. Accommodation is added and updated every week.


How to sign-up your accommodation ?

    It couldn't be easier to sign-up with us. You can sign-up on your mobile phone, tablet, laptop and pc. Simply complete our quick and easy registration form and you could be taking bookings tomorrow.

Free setup service

    Too busy to get it done yourself ? We now offer a inputting service to get your listing(s) set up and running for you. If you'd like to take us up on this offer please use this form. We also offer a discount on listing multiple properties.

Contact

    If you need any advertising advice, or have questions about the services we offer, please contact us and we'd be delighted to help.

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